Quite uncharacteristically, Microsoft has actually been responding to Apple’s often humorous “Mac vs. PC” ads. If you look at Microsoft’s history in advertising, it’s always been incredibly horrible. In fact, there aren’t really any words to describe how bad it's been. If anything, it scares me that I use Windows machines daily when I see some of the stuff they’ve put out - I mean just take a look at Steve Ballmer’s idea of advertising:
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