Yesterday, Intel announced that they were going to help simplify their processor naming scheme (great!). The bad news is that, as per usual, their marketing is getting exponentially more complicated. From Deborah Conrad at Intel, who shall remain nameless:
As I have read today’s posts, I thought it time to clarify a few things, since I am responsible for marketing and branding at Intel.
First, an important clarification. We are not going to have a line up of names for each derivative, for example a Core i(n) for every flavor of processor. Instead, there will be just three - Core i3, Core i5 and Core i7. And in each, there will be a few versions, but a consumer won’t need to see that level of detail (unless they elect to, of course).
The fact is that the new approach is about putting it all back on “Core” as the processor family name, just as suggested. That’s really the most important part of this effort. Right now we have so many variants, with names that are confusing (Duo, Quad, etc), that moving to a simple “good, better, best” approach makes the most sense.
There is no “easy” way out. We have a lot of products in the market today, with a whole new line up coming out. We can’t change the names of products that are out there, but we can change the pattern of naming moving forward, and make it intuitive, which is what we did.
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